Due to the increasing popularity of social media sites worldwide, we explored the “State of Social Media in Mexico” and uncovered some interesting data that places Mexico in a leadership position in this category worldwide.
Social networking is experiencing rapid growth in Mexico, and will increase by nearly 18% in 2012, according to an estimate by eMarketer. Facebook, Twitter, and YouTube are seeing the highest levels of social media usage, and the country is the fifth fastest-growing market for social networking worldwide.
Adoption slowed by low internet user penetration
A new eMarketer report forecasts double-digit growth for social network usage in Mexico through 2016, with the number of users reaching 30.3 million this year.
However, social adoption in Mexico will be hampered by the country’s low internet adoption. Internet user penetration in Mexico will reach 40.5% this year, significantly below Argentina at 54.3% and below the Latin American average of 42.6%. This difference in adoption can be attributed to Mexico’s economic climate, where half the population falls below the poverty line. (más…)