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Due to the increasing popularity of social media sites worldwide, we explored the “State of Social Media in Mexico” and uncovered some interesting data that places Mexico in a leadership position in this category worldwide. 1. Mexico has a 98.2% reach in social media sites, which positions Mexico above other regions. Latin America has a 95.8% reach; followed by North America with 91.1%, and the same number is shown for Europe. The worldwide average reach is 87.1%. 2. Mexico is the second leading country in Latin America in terms of unique visitors to social networking sites. Using April data, Mexico has 24.9 million unique visitors to social media sites, positioned after Brazil that has 66 million unique visitors in the same month. Mexico is followed by Argentina and Colombia with 17.8 and 12.7 million respectively. 3. The Social media category (including social networking and blogs sites) grew 4.1% in Mexico last year. We can see that in April 2013 the number of unique visitors was 26.6 million and in 2014 this grew to 27.7 million. 4. 65% of social media visitors are less than 35 years old. After Tania Yuki, Founder and CEO of Shareablee, recently visited Mexico, she highlighted that: 1. The activity for top Facebook pages is growing in Mexico. It can be seen that the average number of fans grew 177% from January 2013 to May 2014, reaching 963 thousand. The total social interactions in this same platform grew 27% in this same period. 2. The main categories for Facebook in Mexico are: news, entertainment and media. 3. When a photo and a link...Learn More
Social networking is experiencing rapid growth in Mexico, and will increase by nearly 18% in 2012, according to an estimate by eMarketer. Facebook, Twitter, and YouTube are seeing the highest levels of social media usage, and the country is the fifth fastest-growing market for social networking worldwide. Facebook alone will reach 25.6 million users in Mexico by the end of this year. A study by the Asociación Mexicana de Internet (AMIPCI) in December 2012, as cited by eMarketer, says Mexican social networking users are also highly engaged, with 48% of Facebook users and 34% of YouTube users visiting those websites several times a day. Video consumption via social media is also high, according to a recent report by Garritz Online Media and comScore, “Online Video Consumption Study, Mexico 2012” (PDF). 86% of online video viewers in Mexico watched video on YouTube and 39% did so on Facebook. Are advertisers in Mexico expanding their efforts to social media and online video marketing? Source:...Learn More
Adoption slowed by low internet user penetration A new eMarketer report forecasts double-digit growth for social network usage in Mexico through 2016, with the number of users reaching 30.3 million this year. However, social adoption in Mexico will be hampered by the country’s low internet adoption. Internet user penetration in Mexico will reach 40.5% this year, significantly below Argentina at 54.3% and below the Latin American average of 42.6%. This difference in adoption can be attributed to Mexico’s economic climate, where half the population falls below the poverty line. The new report, “Social Networking in Mexico: Bringing the Plaza Online” analyzes findings from dozens of third-party research providers, includes interviews with industry executives and addresses the most important social networking trends in Mexico, including: What social networks are succeeding in Mexico? What are the key demographic trends in social media usage in Mexico? What are the similarities between Spanish-speaking social network users in the US and those in Mexico? “Mexican culture is deeply rooted in the town plaza, where generations of Mexicans have gone to conduct business, shop, socialize, and discuss current events,” said eMarketer. “From this perspective, it is not surprising that Mexicans embraced social networks so quickly and effortlessly, turning social sites into virtual plazas.” Facebook continues to dominate the social landscape with an estimated 28 million users this year, for a penetration of 92% among social network users. Key Takeaways from “Social Networking in Mexico: Bringing the Plaza Online:” Cultural and digital exchange across the US-Mexico border offers challenges and opportunities. Popular social networking sites in Mexico fall in line with global trends. Pinterest, foursquare and...Learn More
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